A fresh mobile phone brand in the flourishing mobile phone market of Pakistan has been launched called Rivo Mobile. This particular brand has been launched by the long-time phone distributor of former entity Nokia and presently Microsoft devices in Pakistan.
A glittering event was set-up by advance telecom on 15th February 2015 at the Expo Center Lahore for Rivo Mobile’s official roll-out in Pakistan.
Currently, advance telecom has unveiled three series of Rivo mobile phones for the Pakistani market. First is its flagship android Smartphone range called Phantom, second is entry-level android adorned Smartphone’s named Rhythm and lastly the low-cost Rivo feature phones.
A noteworthy thing to keep in mind is that Rivo mobile phones are made is Hungary not in china, therefore we can expect an overall better-built quality and durability. And all Rivo roll-out models will be available in the market from this week.
Rivo Phantom Series
As we have mentioned above that the Phantom series is the high-end Smartphone launched under Rivo band. Currently, three models in the Phantom series are being launched for customers to try their hands on them.
First is the lowest priced Rivo Phantom Smartphone PZ8 costing Rs:14800 only, second is PZ10 priced Rs:17800 and the third and flagship Rivo Phantom is called PZ15 having a price tag of Rs:23,500.
Moreover, the advanced telecom is also offering a scratch card worth 500 to 2500 upon every Rivo Phantom Smartphone purchase, to persuade more and more customers.
Rivo Rhythm Series
This is the mid-range or saying it an entry-level android phone will be more appropriate, regarding this Rivo Rhythm Smartphone. This series of Rivo mobiles is offering five models at present for their prospective customers.
The prices of the five models available in Rivo Rhythm Series are as following RX35 Rs. 6150, RX40 Rs. 7200, RX50 Rs. 8700, RX55 Rs. 9150, and RX60 Rs. 13800.
Rivo Feature Phones Series
The feature phone series is the most extended one, as far as the number of models provided by Rivo mobiles. Making available lots of options in ultra-cheap feature phone starting from as low as Rs. 1850 to Rs. 3650.
The feature phone comprises of several entities entitled as Classic Series, Rivo NEO Series, Rivo Advance Series, Rivo Jaguar Series, and Rivo Sapphire Series.
Conclusion
Advance Telecom the influence behind Rivo mobile brand launch in Pakistan has planned massive advertising campaigns across all platforms, for establishing the early footprints about Rivo mobile in the local target market. Furthermore, the time is also crucial for the launching of Rivo mobile in Pakistan, when the whole nation would be glued to their television screens to watch Cricket World Cup 2015. Taking advantage of this opportunity Rivo mobile TVCs will be broadcast during World Cup matches, this will certainly provide millions of eyeballs to their advertisements. As a result, countless Pakistanis will get to know about this newly unearthed Rivo Mobiles, which says “Take Control” as there tagline.
This new mobile brand will surely give tough completion to established brands in Pakistan including QMobile, Huawei who enjoys huge market share as far as feature phones, low and mid-range Smartphone are a concern.